You can use RSS feeds to improve the volume of traffic to your website. The feeds are a simple way to syndicate content to a variety of people. You will then have opportunities to build the contact list within your possession. It is also possible to have some SEO benefits by securing some backlinks through your endeavors. The repetitive nature of RSS feeds means that you are never really out of the running for a new opportunity. If you have specific promotions and notifications then the feeds will act as your conduit for all these items. It would be onerous to try and deal with each contact individually. The mass production by the RSS feed can then be seen to deal with large traffic acquisition moves on your part.
Once you establish the target audience for your activities then the RSS feed can help you to keep in touch with the most important elements of your strategy. It will take some time to deal with all the requirements but this is a price that is worth paying. When you are using the feeds in this way it will be important to ensure that the content that you are distributing is of interest to the target audience. They will not react well if they believe that you are sending them spam in the hope that they will take the bait. It is imperative that the RSS feed has the facility to unsubscribe from the content or else you will fall into the column of those that spam the public at large. Not all the clients will be interested in the same things to start with.
They say that internet marketing is all about keeping in touch with your customers. With the RSS feeds you retain that contact on a regular basis and yet the client is always in control of the communication. If you are maintaining a database of prospects then the RSS feed will give you plenty of scope in terms of the things that you can achieve with it. The websites that get your RSS feed can also send their traffic to you if they feel that you provide a useful service. Moreover, there is an indirect benefit where you can improve your ranking and get more people to buy from your pages through natural search. Because of the opt-in with the RSS feed, you are almost guaranteed that the traffic that you will get will be easily convertible.
Using the RSS feed is no excuse for poor quality in delivery. You should ensure that all the information that you are sending out is of the best quality possible and that it gives you the flexibility to communicate with your audience in a meaningful way. It takes time and you have to be prepared to do all the work to ensure that it works out for you. The RSS feeds will do their work of getting you the traffic but you also have to ensure that the conversion on your end is stellar.